Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

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Picsart is launching a “responsible, commercially-safe” AI image generator later this year that’s trained exclusively on Getty Images licensed stock content.

Image and video-editing platform Picsart has teamed up with Getty Images to launch a “responsible, commercially-safe” AI image generator that’s trained exclusively on the stock image platform’s licensed content.

This collaborative project shares similarities with Adobe’s Firefly AI model, which initially launched as a prompt-based image generation tool in Photoshop last year before being integrated more widely across Creative Cloud apps. That “commercially safe” generator is also trained on stock images , alongside content that’s openly licensed or out of copyright — but that training data isn’t squeaky clean, and its users don’t all trust how the company is training its model.

 

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