While the partnership between Apple and OpenAI announced at WWDC this week promises to give ChatGPT a prestigious place in Apple’s ecosystem, it seems neither party is paying the other to make that happen. According to a report from Bloomberg’s Mark Gurman, Apple instead believes that the exposure OpenAI will receive from being on hundreds of millions of Apple devices is “of equal or greater value than monetary payments.
One way that Apple is planning to make money from these partnerships, according to the Bloomberg report, is via revenue-sharing agreements. That involves taking a cut from any AI provider that monetizes results in their chatbots, such as the $20-per-month subscription plan for ChatGPT Plus. Apple is reportedly expecting chatbots and LLMs to start tempting people away from using traditional search engines.
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