The Windows on Arm chip race heats up with a challenger to Qualcomm

Intel, Nvidia, AMD, and Qualcomm are the household names in chips — but in 2025, the popular but lesser known MediaTek might make a play to join them. Reuters reports that the Taiwanese chip company is now preparing an AI PC chipset to launch in late 2025 specifically for Windows PCs. Currently, Qualcomm’s Snapdragon X Elite is the alleged MacBook Air-beating talk of the town, and MediaTek wants a piece of that action.

But that Nvidia chip may be partially powered by MediaTek as well! That’s what we heard in a report from Taiwan’s United Daily News last month, and Reuters now confirms MediaTek is helping with that separate chip, too. There’s even a rumor floating around that MediaTek and Nvidia may be working on a Steam Deck-sized gaming chip. Why would Nvidia need MediaTek when it already builds its own Arm chips? I’m not entirely sure.

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Microsoft rebuilt Windows 11 around AI and Arm chipsDevindra has been writing about the way technology intersects with our lives for nearly 20 years. He started the Amherst Student's first technology column, worked in IT support for many (many) years, and eventually moved to Brooklyn to cover New York's tech scene in 2009.
Source: engadget - 🏆 276. / 63 Read more »