PCs are about to be flooded with new chip competition

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Computing News

ARM,Mediatek,Qualcomm

MediaTek is reportedly developing a new chip designed for Microsoft Windows that focuses on AI capabilities.

For so long, the PC industry has been dominated by three companies: Intel, AMD, and Nvidia. But all that is changing. Qualcomm kicked the door down this year, and MediaTek is now reportedly gearing up to step into the competitive landscape of Arm-based chips for Windows AI PCs.

Recommended Videos Notably, MediaTek’s entry into this market puts the company in direct competition with Qualcomm, which reportedly has an exclusivity deal with Microsoft in place until the end of 2024. The new Snapdragon X Elite processor has shown a positive response and the first wave of products is expected to arrive later this month.

The information lines up with earlier reporting that said MediaTek was working on a system on a chip with Nvidia that’s made for gaming handhelds and “power PCs.” Nvidia’s involvement with future Arm PCs was then hinted at again in May by CEO Jensen Huang himself.

 

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