Kronos Worldwide, headquartered in Dallas, is a leading global producer and marketer of titanium dioxide pigments used in a wide range of applications. The company has thousands of 3,000 customers in over 100 countries. The titanium dioxide market has become far more competitive, and the industry is becoming commoditized.
Unfortunately, SAP was implemented in a way that preserved the old fragmented operating process. Users continued to work as they always had and then input data into SAP. “SAP was acting as a recording tool,” Mr. Musabasic said. “We would never get value out of SAP that way! The system should drive the work.” At its core, this was the wrong setup.
The new simplified SAP set-up and Uber Freight's managed trans services have driven significant benefits for KRONOS. In the first year after Uber negotiated new rates, KRONOS saved close to 20% on transportation. In the following years, savings ranged from 4-5%.