This story is part of our complete Apple WWDC coverage “I just have to see anything particularly useful that AI can do,” a tech journalism veteran told me ahead of Apple’s WWDC 2024 event. To a large extent, I agree with the sentiment, even though I have pushed consumer-grade AI tools in every scenario that my hardware selection allowed. By the time Apple’s event concluded, I had a strong feeling that Apple may just have delivered the most practical dose of AI on a smartphone.
Related But that’s where the similarities end. Apple Intelligence — Apple’s packaging for its iPhone AI features — is leagues ahead of AI advancements we’ve seen on Android phones. Even this early on, Apple’s lead in this race isn’t even close. Well, simply check how deeply the AI works with the onboard system and apps instead of acting as a lone warrior that has its fixed set of boundaries. This is where Apple Intelligence leaves the competition behind by a healthy margin. It is baked in at the system level in apps like Mail, Notes, Pages, and even third-party apps.
Apple has extended a similar courtesy to notifications. My iPhones have given me a real case of notification anxiety, and that long stacked view of cards on the lock screen certainly doesn’t help. In iOS 18, the onboard AI will not only prioritize notifications but will also summarize them. Apple is also putting some AI wizardry into Focus Mode. Now, AI will surface important alerts based on their content so that you don’t miss out on something urgent. This is yet another thoughtful addition. I’ve lost track of time how many times I’ve missed messages from Slack or Teams because I’ve enabled Focus mode for work hours. And since it’s synced across Apple hardware, there’s no way you will accidentally stumble across one of those message notifications.
The most powerful — and meaningful — AI-driven facility of iOS 18 is that Siri can now talk with other apps installed on your phone and perform necessary actions. “Awareness of your personal context,” Apple says. For example, you can ask, “Find me coffee shops recommended by Joe,” and Siri will look up conversations with Joe and find the relevant information. Apple’s demos show Siri digging into Messages, Mail, and file manager.
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