The internet is a sticky mess, and Apple just gave us an AI mop

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Ai,Apple,Apple Intelligence

Apple knows we're deluged by information coming from every direction. Can AI help filter it for us, even as it contributes to the noise?

This story is part of our complete Apple WWDC coverage If less is more, then yesterday’s AI announcement from Apple was both modest and well, by implication, huge.

It will figure out which emails in your inbox need attention, summarize messy reply threads, and even help you be more concise as you tap out a reply. The intrusive notifications that swarm your iPhone’s lock screen can likewise be prioritized, summarized, and tailored by AI to be less disruptive. We’ve applauded Apple for giving us AI tools we genuinely need. But it’s hard to miss the irony that AI is both the levee that protects us from the rising river, and the upstream sewage plant disgorging the very effluent lapping at its shores.

Cute. But it’s hard not to imagine that the AI-generated poem is precisely the kind of crap someone else will use AI to filter out when they just need to know what time they’re supposed to show up with the pasta salad.

 

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