Apple hits record as AI features promise boost in iPhone sales

A person uses a smartphone as Craig Federighi and John Giannandrea attend a discussion panel during Apple's annual developer conference event at the company's headquarters in Cupertino, California, U.S., June 10, 2024. REUTERS/Carlos Barria:Apple shares surged over 7 per cent to a record high on Tuesday, nearly regaining from Microsoft its crown as the world's most valuable company a day after it unveiled new AI features meant to rekindle demand for iPhones.

At its annual developer event on Monday, Apple unveiled an improved Siri virtual assistant that can answer a wider range of queries and accomplish more complicated tasks than earlier versions, and several AI features across its apps that will be shipped with the latest operating systems for iPhones, iPads and Mac computers.

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