) shares are rising to intraday highs as investors digest the tech giant's newly announced AI initiatives. Needham senior media and internet analyst Laura Martin joins Market Domination to discuss Apple's AI play as it enters the game relatively late.
And this year we're projecting 1% revenue growth, which is really uninteresting as a stock unless they're gonna use generative A I to drive an iphone replacement cycle and iphones are over 50% of their total revenue.So that means I didn't change my estimate or the consensus estimate also didn't change, they're gonna grow revenue at 1%.
So as a shareholder, you want to be in Apple this year while they're returning share, you know, cash to you.Whereas these other companies that have already spent the money four years from now are gonna be sort of riding the big wave of generative A I invasion. I have companies not using an ad agency anymore because they're having generative A I create the ad, put the music to the ad and, and create different slogans and put them different places with A B testing themselves.
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