Users updating to iOS 18 this autumn will find that only the most powerful iPhone models are able to run Apple’s new AI models.Users updating to iOS 18 this autumn will find that only the most powerful iPhone models are able to run Apple’s new AI models.– which the company insists stands for “Apple Intelligence” – could spark an upgrade “supercycle”, with the intense processing requirements for the souped-up Siri limiting it to only the most powerful iPhones currently on the market.
“Consumers could see this as a user-hostile move towards forced obsolescence, although it will be months before all these features are made available,” Sevilla added., the first to limit its cutting-edge chips to the most expensive models. That means there remains a substantial difference in processing power between the base iPhone 15 and the top-end Pro line, even as the company prepares the first big software update for both devices.
Apple’s primary interest was not in artificially juicing sales numbers for the next iPhone release, Jeronimo said, but in preparing for an upgrade supercycle as people fundamentally change how they think about their devices. “The majority of consumers will not rush and buy the next iPhone just because it has a few more features,” he said. “They will wait until they have to replace their phone.
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