LOS ANGELES, California — Generative AI will profoundly change how video games are created and played, but its capital costs are a serious hurdle, the chief executive officer of French gaming giant Ubisoft told Agence France-Presse on Monday.Speaking at a Los Angeles event showcasing upcoming releases, Yves Guillemot said generative AI, or gen AI, could make open-world games like Ubisoft's blockbuster 'Assassin's Creed' franchise feel even 'more alive.
After a massive boom during the coronavirus pandemic, the video gaming industry has been on the back foot, with a wave of layoffs and cost-cuts at the biggest companies.The sector has also been struggling with the dominance of franchise titles, such as 'Call of Duty' or 'Fortnite,' which has made it harder for new titles to emerge.'Star Wars Outlaws' will be released on August 30, while 'Assassin's Creed Shadows' is slated for a November 12 debut.