Adobe Emphasizes AI Content Creation for Businesses With Express Update

While enterprise customers already use Adobe Express, the tech company professional use cases and expanded features for larger organizations. To this end, Adobe highlighted its expansive library of template and stock videos, design assets, music, Adobe Fonts, and its growing AI tools. But more specifically, Adobe Express was singled out as the all-in-one option for AI content creation and enterprise use.

In terms of AI, users can bulk create and generate content by uploading a .CSV file or text, images, or generative AI prompts. They can also upload reference images or. Users can make precise edits and generate images based on details from reference images like their style, mood, lighting, layout, or composition. With Custom Models, users can “generate images with stronger brand identity across Adobe applications, teams, and marketing touchpoints,” the company notes.

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