SAN FRANCISCO, California — Apple's developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.It was also about selling more iPhones.Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base of more than 1 billion customers and to reverse a sales decline for its biggest-selling product.
Tejas Dessai of Global X added: 'Investors clearly want a more comprehensive and ambitious strategy from Apple when it comes to AI.' The company's stock fell 2 percent on the news.Upgrade to AILike them or not, Apple's AI features won't come to every iPhone.Smartphone customers, the company said, have to upgrade to the iPhone 15 Pro or Pro Max that Apple began selling in September 2023.