“Big, bold typography is key”: Squarespace’s Brand Design Director how to make your website stand out

If you’re a freelance creative, or you’re running a small business, you probably don’t need to be told that it can be tough to get noticed online. The digital high street is more crowded than it’s ever been, and even if you follow all the advice to the letter, trying to make your digital presence stand out can feel like pushing a rock uphill. , Satu Pelkonen sees plenty of different approaches to the challenge of getting digitally noticed.

What are the design strategies you think can be useful for small brands and businesses – especially those who don’t have design experience, or the budget to hire freelance? By using high-quality images, sticking to a clear layout, and choosing easy-to-read fonts, you're on the right track. Minimalism emphasises simplicity and functionality while micro-interactions, like those gentle animations following what users do, bring in some fun and keep users interested while also enhancing the user experience.

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Vitra Design Museum’s ‘Science Fiction Design’ explores furniture’s past, present and future visionsJonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House.
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