Shares are higher this morning and reversing some of the earlier losses that we had seen initially just after the announcements were made during Monday's session down 2%.Consumers are gonna be able to take advantage of with Apple's new A I tools.Siri Apple sees Siri clearly as your A I personal assistant, customers can text Siri and even more than that with these new updates.
I saw one earlier today that was looking at in U BS calling this and they put Apple Intelligence in air quotes.The street, those are fighting words for sure, Brad, I knew you're asking just the right question because now how do consumers actually feel about this?And then to your point, how many folks feel like, OK, I am really curious, I'm interested, it's enough for me to upgrade, you know, I I had Paul Meeks on my show yesterday.He's been investing tech for a long time.
If you just Sprinkle a little A I features in there, I'll give you a new faster processor, you know, better camera.When, when, when Apple doesn't make that announcement in September is, is that enough to jump start a cycle?We're looking at you, Brad. I don't know, Brad if maybe Elon just sees open A I in this point and it's a little bit like, you know, waving a red flag in front of a bull.So I don't know if that relationship obviously has gone completely south.I know these are, they're kind of fighting words right now with Musk.Now, listen, he's told you I got a partnership with Sam Altman and open A I.
You could see it if, if, if, if Sam Altman knows, listen, you know, I can't train my models on your data.Maybe Altman thinks, well, at the very least you can send me a check in the mail, but we, we don't know yet.Josh Fun shot to start off today's show all things Apple here, Josh Lipton, you can catch him at 3 p.m. Market domination. -- A legal battle in Louisiana is hobbling construction of three pipeline projects worth more than $2 billion.
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