O2 has announced the rollout of complimentary anti-scam caller identification for millions of its customers.
This feature is designed to act as an anti-fraud measure, verifying the identity of the calling company before displaying their information. There are currently plans to extend it further in the months ahead. He added: "By giving them confidence in who is calling and why, customers will be better able to spot fraudulent call attempts and ensure they're only speaking to people and organisations they want to. With more than a hundred major UK businesses already signed up to the service, this free feature will help give our customers greater peace of mind."
Meanwhile, Kush Parikh, President of Hiya, said: "O2 is leading the way in revitalising the value of the mobile phone call experience.