Earlier this month, conservative women’s magazine Evie debuted its first ever clothing item—an innocent, floral-patterned sundress that looks much like the countless other summer dresses available at any mass retailer.Some conservative women found the dress too revealing, others deemed it overpriced, others found it poorly made and ill-fitting. The dress’s defenders called its critics prudish and unattractive; its creator started hurling insults on Twitter.
“Made from light, airy materials, the sundress flatters the body in a flirty and feminine way, making it a beloved choice for women that is adored by men,” a post on the magazine’s “Claiming to be a dress that can ‘fix fertility’ while being made of a fabric that is an endocrine disrupter is really embarrassing,” Jackie wrote.
In response to complaints that the dress is too expensive, Martinez said the price reflects the fact that the dress is handmade in the U.S. and took “numerous prototypes” to get right. The material, she added, is “high quality Rayon,” which she argued is “far better for you and the planet than Polyester.” She added that Evie had been approached by investors to create a label, but “haven’t decided anything just yet.