Apple's AI push could reinvigorate iPhone sales as customers look to upgrade

Apple CEO Tim Cook attends a panel discussion with Craig Federighi and John Giannandrea during the annual developer conference event at the company's headquarters in Cupertino, California, US, June 10, 2024.SAN FRANCISCO — Apple's developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.

The company showcased what it called Apple Intelligence, its take on generative AI that can conjure text, images and other content on command. "Perhaps there may be enough in the new and improved Siri-powered, intelligently Apple devices to stanch some of the device revenue that's been hemorrhaging lately, but there isn't enough to create a new band of followers," said Forrester analyst Dipanjan Chatterjee.

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Apple brings ChatGPT to iPhone, unveils Apple IntelligenceApple unveiled a long-awaited AI strategy on Monday (Jun 10), integrating its new "Apple Intelligence" technology across its suite of apps including Siri and partnering with OpenAI to bring ChatGPT to its devices.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

Analysis:Apple's AI push could reinvigorate iPhone sales as customers look to upgradeSAN FRANCISCO : Apple's developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.It was also about selling more iPhones.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »