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Apple’s AI push could reinvigorate iPhone sales as customers look to upgrade

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Artificial Intelligence,Technology,Gadgets

Facing choppy consumer spending and resurgent tech rivals, Apple looks to AI as a way to invigorate its loyal fan base of more than 1 billion customers and to reverse a sales decline for its biggest-selling product

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The software, which requires at least an iPhone 15 Pro or Pro Max to operate, may encourage a cascade of new purchases, several analysts said. Some predicted the biggest upgrade cycle come autumn since Apple’s release of the iPhone 12 in 2020, which drew consumers in part through 5G connectivity. Apple demonstrated how its AI could generate custom emojis, a cartoon to text friends or edits making an email sound more professional. Its digital aide Siri could prompt users if they wanted ChatGPT’s help too.

Tejas Dessai of Global X added, “Investors clearly want a more comprehensive and ambitious strategy from Apple when it comes to AI.” The company’s stock fell 2% on the news.The company said smartphone customers have to upgrade to the iPhone 15 Pro or Pro Max that Apple began selling in September 2023. The AI, built so it can process data privately on a user’s device, depends on chips in Apple’s newer smartphones.

 

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