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Long known for a focus on user safety, the iPhone maker also signaled it plans to differentiate itself from rivals Microsoft and Google by placing privacy “at the core” of its features. “Apple Intelligence will indeed delight its users in small but meaningful ways, it brings Apple level with, but not head and shoulders above, where its peers are at.”
Apple uses the event at its Cupertino, California, headquarters each year to showcase updates to its own apps and operating systems as well as to show developers new tools they will be able to use in their apps.The revamped Siri will have more control, helping it do what has proven tricky in the past because the assistant needed to understand the user’s exact intentions as well as how the app works.
Apple also said it plans to add technology from other AI companies on its devices amid reports that it was discussing a potential tie-up with long-time search partner Google.