Apple’s AI is already beating Microsoft at its own game

This story is part of our complete Apple WWDC coverage “AI for the rest of us.” That’s how Apple Intelligence was described at WWDC 2024, in a clear shot toward Microsoft’s recently announced Copilot+ PCs. Not to be left behind in the rapidly evolving world of AI, Apple announced a suite of features that turn your Mac — as well as your iPhone and iPad — into a true AI computer.

The ecosystem Outside of the fact that Apple Intelligence is a free update, it’s also a free update to three categories of devices. It’s coming to Macs, iPhones, and iPads, and they’ll work together. Copilot+ just works on laptops. Microsoft just can’t compete, regardless of how impressive Copilot+ may be.

Real AI features, systemwide Even from the jump, Apple Intelligence has a big lead over Copilot+, but that’s before we bring the actual AI features into the mix. With Copilot+, the main feature Microsoft has is Recall. This is basically an AI-powered search within Windows that allows you to reference everything you do on your PC, from viewing webpages to sending messages to looking at photos.

As an example, Apple showed Siri filling out a form with your ID info. Instead of searching up the photo, Siri can automatically find the photo, scan it, and enter that information for you. Just like Recall, there’s on-screen awareness with Siri, so you can reference whatever you have pulled up when entering prompts as well.

Apple says that the AI features can scale up to the cloud, but they’ll use the Private Cloud Compute architecture. Basically, Apple says that data for these cloud requests is never stored, and that independent security researchers can verify that data isn’t stored. In fact, Apple claims that Intelligence will refuse to communicate with a server if it doesn’t meet this criteria.

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