Apple Intelligence Brings Private, Secure AI to Entire Apple Ecosystem

Apple’s 35th annual Worldwide Developers Conference keynote address, considered by industry analysts to be one of the most important ever, has focused heavily on artificial intelligence .and finding ways to implement different AI models into nearly every aspect of its software and hardware. Apple’s use of the term “AI” is a relatively recent shift in the company’s public-facing communications, and its relative slowness to fully embrace AI has adversely affected its stock valuation.

As for images, Apple says its new AI features enable text-to-image creation. This image creation can also recognize specific contacts and cater generative images to the individual, like an illustration of a specific person for a personalized birthday card. This is built into Notes, Freeform, Messages, Pages, and more.

Security is a significant area of focus for Apple and its new Apple Intelligence features. If an AI feature requires more processing power than is available on a user’s device, Apple will send only relevant data to a private cloud network, and the data will not be stored once processing is complete. Apple says this is a brand-new standard for privacy and security in AI.Apple Intelligence underpins an all-new Siri experience on iPhone.

Generative AI is also used inside the new Image Playground platform, where users can generate larger, more significant images based on specific art styles. It can use faces from a user’s Photos library to create personal illustrations of people’s friends and family.

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