Apple Intelligence: every new AI feature coming to the iPhone and Mac

Apple announced “Apple Intelligence” at WWDC 2024, its name for a new suite of AI features for the iPhone, Mac, and more. The company that once refused to use the term “artificial intelligence” when talking about its machine learning features now has AI enhancements across its platforms. The company has been behind companies like Google and Microsoft, which started racing ahead with their own generative AI features as soon as OpenAI broke the dam open in 2022.

Part of the story, too, though, is a “semantic index” that will grab personal details when they’re needed and surface them across apps. But when AI features need to go to the cloud, Apple says it will go to what it calls “Private Cloud” and that data will never be stored on the servers, and Apple says it will never be able to access it. Independent experts will verify that Apple’s claims are true, it said.

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Apple's AI push will reportedly be called Apple Intelligence, of courseDevindra has been writing about the way technology intersects with our lives for nearly 20 years. He started the Amherst Student's first technology column, worked in IT support for many (many) years, and eventually moved to Brooklyn to cover New York's tech scene in 2009.
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