We've talked for months about how Apple will put its own spin on AI features for the iPhone via iOS 18. More recently, we learned that all the new AI features Apple plans to unveil at WWDC 2024 will be branded as 'Apple Intelligence.' That's a brilliant and lucky way to turn 'AI' into an Apple-branded product, and it's something Apple's rivals can't match.
Machine learning is also AI, powering various features inside Apple's products. But AR glasses will also need genAI features and the smarter Siri. AR glasses might one day replace the iPhone. Before we get there, they could be an iPhone accessory, and AI is a key development for making that happen. AirPods with cameras As you can see above, Gurman also mentioned AirPods with cameras in the report. The AI must hear and see the world around you to provide helpful assistance.
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