It also appears to be serving the AI results to far fewer users, signaling at least a temporary retreat from the tech. Before the change, according to a, AI Overviews summaries were showing up in response to around 84 percent of queries. Now that figure has fallen drastically, to around 15 percent of queries.
"The likely reason is to reduce the risks of incorrect AI answers while refinements are made in a public environment," the study reads.. "But I'd add in there, also the cost of running these, plus they likely don't work so well with Google Ads, and thus generate less revenue than a search result page without AI Overviews, at least at this point.
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