When Apple first launched Siri in 2011 alongside the iPhone 4S, the company made a series of very compelling ads showing how you might use this newfangled voice assistant thing. In one, Zooey Deschanel asks her phone about delivering tomato soup; in another, John Malkovich asks for some existential life advice. There’s also one with Martin Scorsese shuffling his schedule from the back of a New York City taxi. They showed reminders, weather, alarms, and more.
When I want pizza, why can’t Siri check my email for the receipt from the last time I ordered, open DoorDash, enter the same order, pay with one of the cards in my Apple Wallet, and be done with it? If I have a Scorsese-level busy day, Siri seems to be right there next to all my contacts, my Slack, my email, and everything else it needs to quickly move stuff around on my behalf.
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