Coventry has been central to the history of British motor industry for over a century. Daimler built its first vehicles there in 1896, and its UK heir Jaguar Land Rover still has its head office in the city. But as British car manufacturing waned, Coventry’s automotive prowess became more past than present. For the last decade, Coventry’s MotorFest event has celebrated the city’s rich automotive heritage.
“The motorsport is exciting, and it attracts a lot of people from all over the country,” says O’Boyle. “It also sparks interest in the car industry.” This aspect could be getting a big boost in the future, after the announcement that, which could help bring even larger numbers to the event. Street racing has great potential for raising the profile of a city. Even Monaco wouldn’t be so well known if it weren’t for the legendary street circuit used by Formula 1 and Formula E, among others..