recently, you might have missed the fact that a KitKat smoothered in Heinz Tomato Ketchup is apparently the gastronomic trend of the month. And neither Heinz nor Nestlé is complaining. In fact, they're wholeheartedly encouraging the crime against taste buds., and they've even been forcing their employees to try the unlikely combination. The response shows how brands can take advantage of exposure from a spontaneous viral trend if they act fast, but it's a tricky game to play.
The trend of trying a KitKat with Ketchup spread on it appears to have begun organically on TikTok. We won't get into the merits of the combination of bitter, sweet and umami; suffice it to say, some people say it works surprisingly well and others say it's just as bad as you might think.
However but for all the reckless treatment of their brand identities, Heinz and KitKat do go together fairly well (as brands; I'm not commenting on the taste. They've both taken a very playful approach to their branding in the past. If anyone can get away with such a collab, perhaps its these two brands.Daily design news, reviews, how-tos and more, as picked by the editors.