People with sight loss can better engage with the visual world thanks to groundbreaking technology by Canon. Their “World Unseen” campaign brought an innovative photography exhibition to Africa for the first time during GITEX Africa 2024.
The exclusive unveiling was led by Rashad Ghani, B2C Business Unit Director & Amine Djouahra, B2B Business Unit Director at Canon Central & North Africa, Her Excellency Ms. Aawatif Hayar, Morocco’s Minister of Solidarity, Social Inclusion, and Family, alongside Mr. Hamid Nabil, the first blind Moroccan student to earn a Ph.D.
Hayar explained that the exhibition exemplifies how, adapting surroundings and approaches can remove barriers and empower everyone to participate fully in life. In the view of Rashad Ghani, B2C Business Unit Director, Canon Central & North Africa, “Canon Central and North Africa’s participation at GITEX Africa is a testament to understanding and addressing the unique needs of the African region.“Participation in the event not only demonstrates Canon’s is known as technology owner and we have been in the US patent for the past 36 years.
“This campaign has been launched recently worldwide. The start in Africa is happening in GITEX, Morocco, but it’s going to happen in many other countries in Africa”, Ghani stressed.