Samsung Electronics workers went on a strike on Friday for the very first time in the company’s history. The move comes at a time when the Korean corporation faces increased competition from other chipmakers, particularly as demand for AI chips grows. The National Samsung Electronics Union , the largest of the company’s several unions, called for the one-day strike at Samsung’s Seoul office building as negotiations over pay bonuses and time off hit a standstill.
Last year, the division reported a 15 trillion won loss, leading to a 15-year low in operating profits. The current AI boom played a big role in the massive loss. Samsung has historically been the world leader in making high-bandwidth memory chips — the kind that are in demand right now to power next-gen generative AI features. However, last year’s decline was partly because Samsung wasn’t prepared for increased demand, allowing local rival SK Hynix to take the top spot.
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