Generative AI adoption is underway at many media and entertainment companies, according to a survey developed by Variety Intelligence Platform in collaboration withFully 79% of U.S. media and entertainment decision makers indicated their company was either exploring, testing or actively deploying generative AI in some aspect of their business, with nearly half having implemented in either a few or several areas.
Among industry workers, 61% said they currently use gen AI or plan to . of decision makers said theof AI-generated content was relevant to their decision to use gen AI, followed by its efficacy and accuracy . Other factors also rank as highly relevant, spanning data security, Similarly, the top challenge workers cited in using gen AI was uncertainty about the quality of AI-generated content copyrightability of AI-generated material as an obstacle for their company to use gen AI, and 38% of M&E workers cited concerns about copyright infringement.
Read on for additional survey data and in-depth analysis of how generative AI is being used and considered in film and TV production. The full 31-page report features a six-page section of charts from original quantitative surveys fielded among 1,001 U.S. consumers, 308 media and entertainment workers and 150 M&E decision makers. Those decision makers included C-suite executives , leaders at the VP level or above , directors and managers .
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