Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft

But this year, after Microsoft, OpenAI and Google revealed their work in artificial intelligence, investors and customers want to see the iPhone maker embrace the technology.

Investors have rewarded companies that show a clear AI strategy and vision. Nvidia, the primary maker of AI processors, has seen its stock price triple in the past year. Microsoft, which is aggressively incorporating OpenAI into its products, is up 28% over the past year. Apple is only up 9% over that same period, and has seen

"At WWDC, we expect Apple to unveil its long-term vision around its implementation of generative AI throughout its diverse ecosystem of personal devices," wrote Gil Luria, an analyst at D.A. Davidson, in a note this week.

OpenAI's technology is based on web scraping, and ChatGPT user interactions are used to improve the model itself, a technique that could violate some of Apple's privacy principles.last month that President Barack Obama was the first Muslim president.

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