Nvidia CEO and co-founder Jensen Huang is making a prediction that his company is in a unique position to both realize and profit from. Soon, he says, virtually every aspect of video games could be "infused" with AI,
As Huang is surely eager to point out, AI has quickly carved out a significant — if ancillary — role in gaming. Features like DLSS, which only runs on modern Nvidia cards, use AI to boost frame rates and generate higher resolution images, for which it's become a staple of PC gaming in the mere five years since it's come out.
"We already use the idea of neural graphics," Huang said at the Computex tech expo in Taipei — at which he was"The future will even generate textures and generate objects and so that the objects will be lower resolution," he added. "So we're gonna get richer and richer games in the future."The gains won't just be graphical, however. The dialog of NPCs in open world games, for example, could be AI-generated.
This is precisely the kind of narrative a company like Nvidia wants to be dangling. It has long dominated gaming hardware with its graphics cards, and in the past two years has seen itself become aDeepening the relationship between AI and gaming would only serve to bolster Nvidia's dominance. And so Huang, undoubtedly aware of this,Still, the adoption of AI, especially generative AI, remains a thorny subject in creative industries, including gaming.
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