The actress was introduced to the athletic-wear brand On by the film's costume designer Jonathan Anderson, who's collaborated with the brand through his work ascreative director, and has been wearing their sneakers ever since. In fact, she loved On's sneakers so much, that she initiated a multi-year creative partnership with the Swiss brand.. And she's not just in it for her favorite shoes.
She’s especially excited about the brand’s sustainable technology: “They have dyes that are made by sucking pollution out of the sky, and shoes made from castor beans, which can fully decompose. I don’t want to be just making stuff for the sake of it and adding to what’s already out there—I like that they’re using all the science available to be sustainable.”
Even though Z will be designing clothes for the athletic-wear brand, she admits that exercise is a bit outside of her wheelhouse."It’s a joke amongst my friends and family, but I don’t have a workout practice, per se,” she says. “I’m not the best at keeping up with it.”Athletic-wear is a big pivot for Zendaya, who has mostly worked in the world of high fashion and luxury brands. The actress currently has a partnership withand was previously an ambassador for Valentino .
As far as trendy workout sneakers go, On is gaining traction among A-listers. Zendaya joins a list of fans including Jessica Alba and Olivia Wilde.Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here., where she covers runway trends, celebrity style, and shopping. In her six years as a journalist, Julia’s reporting has ranged across style, music, Internet culture, art, retail, tech, and more. In addition to, among others.
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