Painters, photographers and other artists have flocked to Instagram for years to share their portfolios and gain visibility. Now, many say they are leaving to prevent the app’s parent company Meta from using their art to train AI models., with many saying they are moving to Cara, a portfolio app for artists that bans AI posts and training. They are upset because a Meta executive, stating that their posts would be used to train AI starting June 26.
Cara founder Jingna Zhang said the app has grown from about 40,000 users to 650,000 in the past week. At one point, it was the fifth most-downloaded social app in Apple’s store, per Apple’s rankings. Whether the flight will make an impression on Meta is unclear.New York Times Artist Eva Redamonti said that she has seen “four or five” Instagram alternatives marketed to artists, but that it’s tough to assess which apps have her best interests in mind. Ben Zhao, a professor of computer science at University of Chicago, said he has seen multiple apps attract users with promises they don’t keep. Some platforms intended for artists have already devolved into “AI farms,” he said.
Meta spokesman Thomas Richards told The Washington Post that the company doesn’t have an opt-out option. “Depending on where people live, they can also object to the use of their personal information being used to build and train AI consistent with local privacy laws,” he said.Jon Lam, a video game artist and creators’ rights activist, spent hours hunting for a way to opt out of AI scraping on Instagram.
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