McDonald’s Singapore launches the ‘My Happy Place’ metaverse, letting locals build virtual burgers, play multiplayer games, and earn rewards.
McDonald’s Singapore partnered with Bandwagon Labs, the metaverse arm of entertainment media tech company Bandwagon, to build the in-app virtual world for its customers. “It’s multiplayer where players can see others in the world with them. The metaverse is a creative canvas where we let users flex their creativity. And thirdly, it’s packed with daily rewards with different challenges that trigger a reward mechanism.”Additionally, Web3 technologies are used to boost security, functionality and use cases for holding digital collectibles.
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