Facebook Page Uses AI-Generated Image of Disabled Veteran to Farm Engagement

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An image, posted this week to a Facebook page called "Summer Vibes," shows a smiling young woman with brunette hair. She's dressed in Army fatigues — although, quizzically, she's not wearing pants, and the mangled American flag patch on the arm of her jacket has only six stripes and zero stars. She's white. She's conventionally attractive. And crucially, this grinning young woman is seated in a wheelchair, implying that she's an injured or disabled veteran..

And yet, despite these obvious flaws, the image has gone viral: at present, it has more than 62,000 reactions, nearly 5,000 comments, and 2,500 shares. And judging by the comments section? A lot of folks — particularly older men — absolutely think she's the real deal. The vast majority of Summer Vibes' images appear to be of real veterans. However, most of these posts don't get a ton of reach — some gain a sparse handful of likes and comments, others might rake in a few hundred on a good day. But, not to mention countless other AI outputs that have recently gone viral on the platform, it seems that the pantsless AI vet was scooped up by Facebook's recommendation algorithm and took off from there.

 

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