I’m shocked Messi’s drinks packaging design got approved

Footballer Lionel Messi has launched his own drinks company and the internet is already raising some eyebrows. The Inter Miami player's"Positive Hydration" brand Mas+ has been critiqued for its similarities to the popular drinks brand Prime – even catching the attention of one of the rival brands' founders., the details are shockingly alike, from the shape of the bottle down to the logo composition.

The issues arise with the brand packaging that feels dangerously close to the wildly popular YouTuber juice created by KSI and Logan Paul. Like Prime, Mas+ comes in both bottle and can form, featuring bright colours and a bold wordmark logo that runs vertically on the side of the packaging. To the untrained eye, the products certainly share similarities, which didn't go unnoticed by Prime cofounder KSI.

It's currently unclear how the design debacle will unfold. Still, with Prime already dominating the drinks sphere and Messi backed by a footballing legacy, I think a little controversy never goes amiss in marketing. For more design disputes, check out Contact me with news and offers from other Future brandsThank you for reading 5 articles this month* Join now for unlimited access

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.

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