GM promotes 2 former Apple executives to key roles in developing software and digital services

FILE - A General Motors logo is shown April 24, 2024, in Detroit. . Baris Cetinok was named senior vice president of software and services product management..

The promotions come as GM tries to execute big plans to grow revenue from software and services and move from internal combustion vehicles to those powered by batteries. Cetinok has over a quarter-century of experience in product, engineering and design including Microsoft, Amazon and Apple, the GM statement said. He was senior director of product management at Apple, where he launched Apple Pay, Apple Card and iCloud services such as photos.

Both will be part of GM's senior leadership, reporting directly to CEO Mary Barra. They will be based at the company's technical center in Mountain View, California.

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