American motorcycle brand Harley Davidson is in the midst of a design dispute with UK-based clothing retailer Next. It's threatening legal action over a"copycat" logo design featured on a children's t-shirt created by the UK brand, which Harley Davidson claims will give"rise to a likelihood of confusion" should it continue to be sold.
While Next describes the clothing item as a"motorbike-inspired graphic with flame sleeve prints”, Harley Davidson claims that the design would likely draw connections to its brand for"many members of the public”, with the potential to cause"confusion on the part of the relevant average consumer”. The dispute has been taken to the High Court and is currently ongoing, with Harley Davidson calling for Next to remove and destroy"all infringing materials.
Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.