What is this feature being tested by Instagram that has users leaving the platform?

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon.

in April 2012. At the time the deal was announced, many were wondering why Mark Zuckerberg would spend so much money on a photo filter app. We also wondered how Facebook would monetize its acquisition. After maturing into one of the top social media apps on the internet, earlier this year, an estimate valued Instagram at $45 billion making Facebook's purchase one of the most successful deals in tech history.

A revised Terms of Service posted by Instagram a few months after the deal was announced led some to believe that Instagram was going to sell pictures posted on the site by subscribers thus turning the app into the world's largest stock photo agency. That never happened and Instagram co-founder and ex-CEO Kevin Systrom apologized stating that the point of the new ToS was to let users know that, Instagram is currently testing a new feature with the name Ad Breaks.

As a result, Meta has been looking at other forms of monetization including subscriptions, in-app purchases, and now Ad Breaks. When an Instagram user sees an Ad Break, it might be prefaced by a page giving an explanation of what it is. This page says,"You're seeing an ad break. Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing.

It's possible that you haven't had your Instagram experience interrupted yet by Ad Breaks, and if Meta decides not to implement the feature, you might never see it. But if you have had your browsing interrupted by it, you now know exactly what an Ad Break is. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountModeration is done by humans.

 

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