Former President Donald Trump announced on Saturday night that he has joined TikTok amid news that he has lost more than $314 million in his Truth Social share value.Trump posted a launch video on a verified account, @realDonaldTrump, showing him waving to fans at the Ultimate Fighting Championship fight in Newark, New Jersey, that he attended on Saturday.'The president is now on TikTok,' UFC President Dana White announced in the 13-second clip.
Trump, the presumptive Republican nominee, joining TikTok just a few months after President Joe Biden's campaign is a sign that both campaigns view TikTok as a powerful messaging platform to reach voters ahead of November's election despite the controversy surround the popular video-sharing platform.President Joe Biden signed a law in April that requires its Chinese parent company, ByteDance. to sell TikTok within a year or face a ban in the U.S.