It’s unclear why the two companies have partnered up, but the scheme comes amid Apple’s push to dominate the “spatial computing” market.
Magic Leap recently announced “a multi-faceted, strategic technology partnership” with Google to develop new extended reality technologies.its augmented and extended reality teams and Magic Leap is the creator of one of the field’s biggest. Still, as this news could indicate further competition for Apple and Meta when it comes to metaverse hardware and experiences, it very well could bode well for the metaverse as a whole.
The press release doesn’t describe any actual products or announce any potential services, but it’s possible that this could indicate a new headset fit for AR/XR and, as such, some much needed competition for the current market leaders in Meta and Apple.in a recently published article, it’s unclear exactly what Google is getting from the deal.
Hollister speculates that the partnership could be the result of Magic Leap holding a patent or methodology that Google covets. But it’s also possible that Google doesn’t want to spin up a new AR/XR unit after January’s layoffs or fall behind its biggest competitors.Bitcoin just had its best May since 2019 despite 'predatory' 3% BTC price dip
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