nce upon a time, Google was great. For those who were online in 1998, history’s timeline bifurcated into two eras: BG , and AG. It was elegant and clean: elegant because it was driven by a semi-objective algorithm, which ranked websites according to how many other websites linked to them; and clean because it had no advertising, which of course also meant that it had no business model and accordingly was burning its way through its investors’ money.
Google’s comfortable monopoly had led to complacency as it prioritised advertising over objectivity in search results
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