Breaking down the viral 'All Eyes on Rafah' social media post

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An image that experts say is likely AI featuring tents spelling out the words 'All eyes on Rafah' has been shared more than 47 million times on social media.

A social media post featuring what appears to be an AI-image with the text “All eyes on Rafah” has been shared millions of times. Some say it’s an example of slacktivism that erases Palestinian voices and promotes a shallow and inaccurate version of their experiences. But they also say it could be a way into larger conversations about what’s happening in Gaza.

"It's a low effort, simple sort of token gesture," said Matt Navarra, a U.K. social media consultant and analyst with more than 20 years experience working in social media. "The image has provoked a strong reaction from Palestinians and advocates who believe that it is dehumanizing, that it digitally erases Palestinian experiences," she said.

In response to the viral image, others have shared posts using the same wording but different images they say better reflect the reality facing Palestinians in Gaza. Many shared an Instagram story created with the same sharable template as the original viral post, but instead displaying the words "Where were your eyes on October 7?" It also features what appears to be an AI-generated image of an armed Hamas militant standing over a diapered baby amid destroyed homes., and also on X, formerly known as Twitter. That account also later suggested the "Where were your eyes" post had been censored by Instagram.

 

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