iPhone set for ‘new levels of interaction and personalisation’ as Apple looks to AI technology

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Imagine asking Apple’s Siri to show you an old photo taken from a child’s second birthday, or summarising lengthy emails and writing drafts. Then consider Siri learning your schedule, preferences, even your personality, so it can better communicate with you throughout the day.

Multimodal features — which refers to an AI system that can interpret and generate different types of data, such as text and images at the same time — like analysis of video footage and in-call spam detection could also form part of the tools, according to Paul Schell, industry analyst at tech intelligence firm ABI Research. “Something similar would likely be included in an Apple offering, given its relative simplicity and appeal that goes beyond simple image search,” Schell said.

 

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