Around this time of year, Apple announces its annual Pride Collection, to, as it says, “shine light on LGBTQ+ communities.” This year’s new hardware is an unmissable Braided Solo Loop with a matching Watch face that is similarly eye-popping.But if you think the Watch band is all about gaudiness, there’s also a design detail that’s remarkably subtle and sits out of sight most of the time. Here’s all you need to know.The design of the new band is gorgeous .
The band, which is available in sizes to fit all Apple Watches, including the Apple Watch Ultra, is a real triumph. But that’s not the whole story. The new Watch face is spectacular.There’s a fine detail on the lugs which attach the band to the Watch. This is a bit you almost never see, unless you’re changing straps as most of the time it’s hidden. Talk about sanding the underside of the drawers! On the lugs two words are laser-etched: PRIDE 2024.
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