The quest for a $25,000 electric vehicle has become a sort of holy grail in the automotive industry. While promises abound, auto companies likeand others announce their intentions, the reality of a truly affordable EV in the US/EU remains elusive for now. While some Chinese OEMs have achieved lower prices, the combination of trade tariffs and high margins can still lead to higher costs for Western consumers.
Green Transition: An EV in this price point would accelerate the transition to more sustainable transportation options. Half of our transport emissions are cars. This coupled with pubic transport, e-bikes and their supporting infrastructure would go a long way with big positive impacts on local air quality, regional greenhouse gas emissions, and national energy security.Achieving a $25,000 price point is clearly not straight forward.
Economies of Scale: Higher-volume production and tighter supply chains allows for cost reduction through shared resources, transparency and optimized processes.