Viral ‘All Eyes on Rafah’ image inspires wave of AI-generated Instagram posts about Israel-Hamas war

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Ben Goggin is the deputy editor for technology at NBC News Digital.

Dozens of images related to the war in the Gaza Strip that appear to have been made using artificial intelligence have spread across Instagram in recent days following the viral success of a post calling for “All Eyes on Rafah,” which has now been shared more than 47 million times.

The images have posed a challenge for Meta, particularly around how to enforce its policies against AI-generated content and depictions of violence. On Wednesday, several Israeli media outlets reported that a pro-Israel Instagram template responding to the “Rafah” image was removed from Instagram by the platform.

 

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