Nolte: AI Streaming Service Lets Viewers Create Own Shows

A streaming service called Showrunner that is looking to become the “Netflix of AI” will allow subscribers to create their own shows.

“The vision is to be the Netflix of AI,” Fable Studios’ chief Edward Saatchi explained. “Maybe you finish all of the episodes of a show you’re watching, and you click the button to make another episode. You can say what it should be about, or you can let the AI make it itself.” If the streaming service picks up or highlights your show, creators will receive a share of the profits.

Fable, which won an Emmy in 2019 for innovation in interactive media, figures to keep costs down by having users create the content that others will watch. The model demonstrates the anxiety and fear that some creators have over AI: If the tech can function as all-purpose crewmembers and talent, that undercuts the value and demand for their labor.

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